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Marketing Manager A leader in the IT Asset Value Recovery field, our client is seeking a Marketing Manager to lead and take responsibility for every aspect of Brand Messaging and Marketing Initiatives. You will be responsible for supporting sales growth for both our inbound and outbound sides of our business. On the inbound side, the B2B marketing activities are targeted primarily to large corporations, government agencies and IT service providers. On the outbound side, the company seeks to gain resellers and support them as they remarket our finished product to both consumer and business buyers. Successful execution will require organization and analysis skills combined with an ability to work cross-functionally by setting clear _object_ives and establishing effective lines of communication with internal Teams, Clients, Prospects and Strategic Partners. Responsibilities: * Create and execute on our Marketing Roadmap to ensure that communications are consistent, steady, frequent and timely through a variety of online and offline channels * Oversee Search Engine Optimization to ensure that we are maximizing our organic and paid rankings per our Roadmap * Enhance and Maintain our Prospect & Client Data_base_ * Track, improve and report on the critical marketing data tied to sales * Research and craft a Key Industry Events Calendar * Establish and grow strong relationship between marketing and sales teams * Oversee and maintain accuracy in every marketing area, including our company website, news site, and collateral * Clearly defining job expectations for a small staff, external PR providers, freelancers, and part-time support personnel Requirements: * 5-7 years of integrated marketing experience, showing career progression in each role * Extensive experience driving content and tactical strategy in a B2B environment, including email marketing, direct mail, e-marketing, trade shows, PR and some advertising * A track record of making things happen in a small to mid-sized company * Proven proficiency in creating project schedules, setting deadlines, and maintaining a substantial marketing activities calendar * Entrepreneurial environment experience is very helpful * BA degree in marketing, communications or business; or related experience * Experience on both client and agency account management side preferred To be considered: Please send your resume (Word or PDF) along with a cover email explaining how your experience is an ideal match to our recruiting team:
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Local candidates to the Denville, NJ area will be considered first. Only qualified applicants will elicit responses.
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